Get our video facts and statistics 2018

Check our video facts! We are sharing some key video marketing statistics that prove that now’s the right time to make your first marketing video.

video facts and statistics 2018

As digital marketing evolves, we continue to see trends favoring video!
Before we dive into the video facts, let’s take a quick look at some of the types of video you can create to market your business.

One of the most common is the explainer video, which is a short video explaining your products or services. You’ll often see explainer videos on the home page of a website, or on a product or landing page.

Other types of video content marketing include:

  • Vlogs (video blogs)
  • Video interviews
  • Tutorial videos
  • Videos of presentations
  • Product demos and reviews
  • Video testimonials
  • Recordings of live streams
  • Video Ads

Here are some quick and easy video marketing statistics to use to convince your boss to invest in that video project, YouTube ads, or simply qualify your Snapchat habit.

 

Video Marketing Volume Statistics

  • 82% of Twitter users watch video content on Twitter
  • YouTube has over a billion users, almost one-third of total internet users.
  • 45% of people watch more than an hour of Facebook or YouTube videos a week.
  • More than 500 million hours of videosare watched on YouTube each day.
  • More video content is uploaded in 30 days than the major U.S. television networks have created in 30 years.
  • 87% of online marketers use video content.
  • 72 Hours of video are uploaded to YouTube every 60 seconds.
  • One-third of online activity is spent watching video.
  • Saudi Arabia is the country with the highest daily online video access, with 98 percent of online video penetration among the population (via statista).
  • 85% of the US internet audience watches videos online.
  • Every second, a million minutes (17,000 hours) of video content will cross global IP networks by 2021, according to Cisco (via Forbes).
  • The 25-34 (millennial) age group watches the most online videos and men spend 40% more time watching videos on the internet than women.
  • Over 500 million (half a BILLION) people are watching video on Facebook every day (via Forbes).

online video statistics
Online video boom statistics up to 2018.

Mobile Video Marketing Statistics

 

Video Marketing Engagement Statistics

Videos up to 2 minutes long get the most engagement according to Wistia.

Fun Video Marketing Facts

Live video is the latest trend, and Social Media Examiner says 50% of marketers plan to use live video this year. However, not all marketers are confident about doing so; the same percentage want to learn more about live video.

It’s likely worth their time, though. Facebook says its users spend 3x longer watching live video than video that’s no longer live.

Conclusion: Video marketing continues to evolve. It’s time to start using video so you can keep up.

These video marketing statistics show the importance of video marketing for your business, both now and in the future. Want more statistics to assist with your 2018 strategy? Just connect with us!

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by Grimaldo Ortiz
by Grimaldo Ortiz

Digital Marketing Specialist

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