Sauco Blog

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How to be found on Google?

This is the first blog of a series of articles that will help readers to show up their brand on Google; the main goal here is to rank higher on search results and to optimize their website according to Google standards.

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Messenger Bots Done for You

Chatbots have been around for a long time now and maybe you’ve even tried some of them (if not, talk to Sauco’s Bot, Avery). But it is only recently that bots or more specifically, chatbots have started being more notorious. The way that customers communicate with a business or brand is changing and Messenger Bots are a direct reflection of how the market is adapting to this.

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Messenger Ads from Facebook are now available worldwide

Facebook just added a new advertising feature into the mix. After finalizing testing in Asia, Messenger Ads are now available to all advertisers worldwide. There are 1.2 billion people around the world spend time chatting, sending text, gif, emojis, photos and conducting commerce with businesses and brands they love on Messenger. Now with Messenger ads, they have an opportunity to discover experiences directly on their home tab.

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Do you really need a website for your business

Like many small business owners, you might believe that your company will not have many benefits from having a website, but the truth is that getting a designed website can help your business grow substantially and stand out from the competition. I compelled a list of reasons to have a website and come up with more than 50! Then I narrowed the list and here are the top seven.

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Social Media Engagement Done Right

Based on my experience working in marketing I can tell that social media has become an affordable and essential way to promoting your business, and engaging your social media audience significantly increases your chances to close a sale. How many cases of good engagement have you seen lately? Are you in search of a good method to build your followers and make them stay with you? If so, you should read what happened with Wendy’s lately.

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Four Keys to Build a Successful Brand

A brand is perhaps the most valuable asset for a business, no matter the size of the organization. Creating and developing a stronger one is the most important task for the success of any business. Yet, many don’t know what “brand” means as it can be one of those words widely used but unevenly understood. What does “brand” mean and how has the word’s application changed over time?

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